Born in Switzerland in 1851, Bally is one of the world's longstanding luxury brands. While this brand has had to adapt and expand throughout the years, one thing that has remained constant is their dedication to tradition. Even today, Bally states that their shoes are handmade in Switzerland.

In January 2022, Bally welcomed Rhuigi Villaseñor as Creative Director. Born in Manila, Rhuigi has been Founder, CEO and Creative Director of the luxury streetwear brand Rhude since 2015. He will present his first collection for Bally with the Spring/Summer 2023 season.